Hartland™ Camouflage · Range Ironbark

Range™

Range is our camo, built on seven colours from Australian eucalypt country. The pattern now is Range Ironbark, named for the ironbark country of the Hunter. It replaced our first pattern, Range V1, in October, and it isn't on sale yet.

Get first dibs How we got here
Range Ironbark camo pattern: angled blocks of olive, tan, grey-green and deep shadow with fine tonal texture

Why build our own

Most camo isn't drawn for here

Most camo on the shelf is designed overseas: for American hardwood forest, or for New Zealand bush and tussock. Good gear, but different country. We hunt gum country: grazing paddocks, box-gum and stringybark ridges, dry grass and grey-green leaf. The colours are different, and so are the shapes.

So we started from the country itself. Range is developed and field tested in Australia, built around the Hunter, the Upper Hunter and the New England tablelands, where we actually hunt.

Timbered hills, open grass and a rocky outcrop in the Upper Hunter under a big sky
The kind of country Range is built for. Murrurundi, Upper Hunter.

How we got here

From V1 to Ironbark

Range didn't land first go. Our first pattern, Range V1, got us as far as test prints on fabric. Range Ironbark is where it went next, in the same seven colours.

Range V1 up close: gum trunks, leaf clusters and grass blades over patches of colour Range V1 blurred to simulate distance, showing upright stripes from the trunks
Range V1 · Sep 2026

Drew the bush

Gum trunks running up and down, leaf clusters and grass blades, layered over big patches of colour. At distance the trunks still read as upright stripes.

Range Ironbark up close: angled blocks with fine flecks in neighbouring tones Range Ironbark blurred to simulate distance, showing irregular angled blotches
Range Ironbark · Oct 2026

Breaks it up

Big angled blocks for distance, with fine flecks in neighbouring tones for up close. No drawn trunks, leaves or grass. At distance it turns into irregular, angled blotches.

In each pair: 1.2 m of pattern up close on the left, the same patch blurred to simulate distance on the right.

Why we moved to Ironbark

Less literal

V1 drew particular plants: tall gum trunks, leaves and grass. That suits timbered gum country, but a lot of where we hunt is open paddock, dry ridges and mixed scrub. Ironbark doesn't try to copy one kind of bush.

Cuts across your outline

A standing person is a tall, upright shape, and V1's trunks ran up and down too. Ironbark's big shapes sit on an angle, so they cut across that line instead of running with it.

Built for two distances

Big blocks do the work from a distance, small flecks do it up close. It's the same big-and-small idea a lot of modern hunting camo uses, drawn our own way.

Keeps its breaks at range

We checked it in simulated views at 25, 50 and 100 m and in greyscale, and tuned it so the darks and lights stay broken up instead of fading to one flat tone.

Same seven colours

Ironbark keeps every Range colour, so the colour work from V1 carries straight over. Range is the colours; Ironbark is the pattern.

Getting Ironbark right

It took five rounds in our camo engine before we were happy with it.

Round 1: rounded blobs
Round 1Rounded blobs. Looked like generic military camo, not our country.
Round 2: angled but pale and speckled
Round 2Angled shapes, but the detail was too fine and washed out to a pale speckle.
Round 3: stronger contrast
Round 3Stronger contrast, with a few stray ring-shaped marks and specks to clean up.
Final round: Range Ironbark
FinalCleaner edges, texture grouped into patches, and the darks kept strong for distance.

Ironbark hasn't been printed or worn in the field yet. That's next, and we'll share what we find.

How it works

One pattern, two jobs

Close-up of Range Ironbark showing angled blocks and fine tonal texture

Up close

Small flecks in neighbouring tones break up each block of colour, so it doesn't read as a flat print up close.

Range Ironbark blurred to simulate viewing from a distance, showing only the large angled shapes

At distance

The detail disappears and the big angled shapes take over, breaking up your outline. (Image blurred to simulate distance.)

The palette

Seven colours. All local.

Every colour in Range was picked from the country it's built for.

  • Pale straw
  • Gum-bark grey
  • Dry grass
  • Grey-green leaf
  • Soil
  • Shade olive
  • Deep shadow
Close-up of Range Ironbark Blaze in blaze orange

For when you need to be seen

Range Ironbark Blaze

The same pattern, with blaze orange in place of the light tones. It's designed to stand out to other people while keeping the pattern's shapes.

Blaze rules differ between states and types of land. Check the requirements where you hunt before relying on any garment to meet them.

Where it's at

The build so far

  1. DoneRange V1Designed in September with a Blaze version, then our first test prints on fabric.
  2. DoneRange IronbarkRedesigned in October in the same seven colours, with a Blaze version.
  3. NowFabric and printersFinding a quieter base fabric and getting quotes from Australian printers.
  4. NextTest prints and field testingIronbark printed on test fabric, then worn in the scrub.
  5. ThenThe first runA small first run once testing is done. Founders and the list get first dibs.

The Founders range is how we're funding it. Every order helps.

Back the build